In the last issue of The Black Lens, we talked about beauty inclusivity and how Youthforia decided to use black paint and call it foundation. While they took the feedback and did nothing with it, a Korean makeup brand has their customers’ feedback to heart. TIRTIR was founded by a Korean beauty influencer in 2016. It’s “curated with carefully chosen ingredients to prioritize product safety.”
TIRTIR (pronounced teartear) is “dedicated to delivering a coveted glass skin effect through skin brightening and hydration, making it an essential choice for anyone seeking clear, radiant, glowing skin (via skincupid.us).”
Beauty influencers from TikTok have been sharing their experience with TIRTIR’s newest cushion foundation. Darcei (@missdarcei on TikTok and YouTube) posted a video on March 27th of this year on the foundation. She noted how it initially started with three shades, gained popularity, and made six more shades, putting it at nine shades total at the time of the video. The darkest shade that Darcei tried was 29, and she says her complexion is usually in the thirties shade range. She then goes on to challenge TIRTIRto grow their shade ranges and will fully support them.
About a month later, Darcei posts another TikTok where she holds up a giant red-tiered box from TIRTIR with eleven new shades, bringing the shade range up to 20 and making TIRTIR one of the only Korean make-up brands to have the biggest shade range of foundation.
While Darcei was able to find her perfect shade range of foundation in this run, TIRTIR is still on its way to producing more shades to accommodate everyone. Darcei ends the video by saying TIRTIR will be releasing 10 more shades in the upcoming month. As of June 6, TIRTIR officially has 30 shades of the cushion foundation!
If you remember @Golloria from the Youthforia article in the June paper, she reviewed TIRTIR’s cushion foundation with more shade ranges and gave them the “dark skin girl” approval. The formula of the foundation is lightweight and has full coverage. TIRTIR is currently working on having a website to sell in the USA, but you can find the red compact foundation on Amazon, skincupid.us, and yessrtyle.com.